Head Of Product Go-to-market (gtm), Dublin Pike

Last update 2024-04-14
Expires 2024-05-14
ID #2099151656
Head Of Product Go-to-market (gtm), Dublin Pike
Ireland, Cork, Dublin Pike,
Modified April 3, 2024


The Company
Cubic delivers advanced software-defined connected vehicle solutions in 190 countries and regions. Working with the world's leading auto and agri OEMs such as Audi, Porsche, Volkswagen, SEAT and CNH, we connect millions of vehicles globally and enable 1 billion internet data transmissions daily.
As a critical position in Cubic’s marketing team, the Head of Product GTM is responsible for creating the go-to-market strategy and overseeing its execution for Cubic’s products and services. The ideal candidate must have an expert understanding of enterprise buying audiences and their needs and act as a subject matter expert who transfers knowledge about markets, buyers and product across Cubic’s commercial organisation (sales, product and marketing).
In this role you will be the driving force behind getting products to market, the voice of our customers, an expert in messaging, an enabler of Sales and an accelerator of adoption. You will successfully work cross-functionally, unifying and motivating peers from different teams.
Duties & responsibilities
Build, lead and execute a successful product go-to-market (GTM) function for Cubic
Collaborate with cross-functional teams, including product management, sales, and marketing, to develop and implement GTM strategies that drives revenue growth
Implement plans for pricing, packaging, and promotion of our products that differentiate Cubic; highlight our value, impact, and ROI; and drive awareness and demand that creates new business, cross-sell and upsell opportunities with new and existing customers
Create a centre of excellence for market and buying persona research, competitive intelligence, customer insights, value propositions and messaging
A core responsibility is enabling Sales with messaging, collateral and presentations, and enabling Marketing with product-related content and assets
Oversee product roadmaps, launches, campaigns and updates, including developing plans, playbooks, supporting collateral and sales enablement tools and resources
Collaborate with internal marketing functions (digital, campaigns, events, content, comms) to create integrated marketing campaigns that drive product awareness and adoption
Responsible for project managing product GTM workflows, as well as setting product marketing and GTM KPIs and communicating key results and measurement
Contribute to quarterly marketing and business goals, objectives and KPIs
10+ years of experience in PMM/GTM strategy for products, services and related sectors
A deep background in B2 B with proven experience supporting B2 B enterprise sales motions
Ability to work across multiple internal functions to establish buy-in for our GTM strategy
Solid understanding of product positioning, messaging, and value proposition development
Ability to market customer-centric propositions with a focus on articulating customer value
Excellent verbal, written and presentation skills including the ability to write or commission strong copy (data sheets, brochures, reports, web copy) and facilitate internal workshops
Leadership experience in managing through change and company and product evolution
Able to present plans and results to cross-functional team members and senior leadership
Strong project management and product GTM workflow experience essential
Detail oriented, well organised, efficient with time management and deadlines
25 days annual leave (pro-rated) + 2 company days
Health Insurance
Pension Contribution
Death in Service Benefit
Tax saver scheme
Learning and Development Supports
Career Development Opportunities
Bits & Bobs days (paid half day every quarter to get your Bits & Bobs completed)
Bike to work scheme
Sports and Social Club
Regular social events
Cubic Telecom is an equal opportunities employer and committed to fostering a diverse and inclusive workplace.


Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Head of product go-to-market (gtm)

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