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Loyalty Manager, Ireland

Ireland, Ireland, Ireland
Last update 2024-02-29
Expires 2024-02-29
ID #2007205057
Free
Loyalty Manager, Ireland
Ireland, Ireland, Ireland,
Modified January 26, 2024

Description

Job Description : As the Loyalty Manager for a large retail group, you will lead the customer loyalty strategy through the management and development of the loyalty program to drive incremental spend, cross-shopping behaviour and customer lifetime value.

The candidate will also collaborate on the design and execution of new technologies, strategies and campaigns that will improve the overall program to increase customer retention.

Responsibilities: Explore and introduce new innovations and opportunities for Loyalty and recommend keyways to drive the business Build a supplier proposition so that the company becomes a retailer of choice for brand partners, e.g.

portfolio of points issuing partners and relevant tactical partnerships Redevelop the Rewards Program to drive increased participation and to attract new members to the program Drive scheme enhancements that will make the program more valuable and rewarding for customers, such as incentives and benefits.

Management of the Loyalty Operation - liaise with store operations, customer service and digital teams to ensure acquisition methodologies and customer processes are continuously enhanced.

Collaborate with the Insight team to build and maintain a best-in-class customer loyalty segmentation model Requirements: Experience in a commercial marketing role managing loyalty programs.

Loyalty experience ideally to include - CRM, Customer Insight, Digital, preferably in retail, hotels or airlines industry.

Knowledge of database management, campaign management tools, customer segmentation and campaign reporting Strong analytical skills with ability to support all initiatives with various metrics Ability to interpret customer insight and use it to develop customer strategies Commercial thinker who demonstrates creativity, initiative and agility in a fast paced environment Morgan Mc Kinley is acting as an Employment Agency and references to pay rates are indicative.

BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.

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Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Loyalty manager

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