Join Our Dynamic Team as a Customer Insights & CRM Specialist!We're looking for an enthusiastic Customer Insights & CRM Specialist to join our vibrant team of 5 in a fast-paced, insights-driven environment. As part of a larger team of 15 focused on insights, marketing and customer engagement, you'll have the chance to work on high-profile projects that significantly impact racegoer engagement at a national level. Key Responsibilities: Utilise CRM data to create targeted marketing campaigns that enhance fan experience and boost race day attendance. Implement and optimise customer segmentation strategies to ensure personalised and relevant communications. Analyse customer behaviour, campaign performance and race day engagement using CRM and social data. Ensure data integrity and compliance with GDPR and data protection regulations. Collaborate with marketing and racecourse teams to create a seamless, data-driven fan experience. We're on the lookout for a data-driven individual who understands the power of customer insights in driving engagement and retention. You will thrive in this role if you: Have at least 2 years of experience in CRM, email marketing, or customer insights, preferably using platforms like Dot Digital, Mailchimp, Microsoft Dynamics CRM 365, or Salesforce. Are analytical and can interpret data to translate it into actionable marketing strategies. Are comfortable with automation and personalization in email marketing and surveys. Possess strong problem-solving skills and a proactive approach. Understand GDPR and data protection best practices. Have a background in the sports or entertainment industry (helpful but not essential). This is a fantastic opportunity for a CRM specialist who is passionate about making a real impact on how we engage with the client audience. Ready to make a difference? Apply now and join our team!Adecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.
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