An exciting opportunity has arisen for a B2 B Marketing Manager to join a highly successful Irish SAAS company. The company has grown to be a leader in their segment with 50 staff and a multimillion euro turnover. They wish to further their business in Ireland and grow into the UK Market.
The ideal person will be a hands-on self-starter, take ownership of the marketing function and, along with the directors, drive growth of the business.
The role offers the chance to develop, create and activate a marketing plan for this successful growing business.
Who are we looking for?
An experienced B2 B Marketing Professional with a minimum of 5 years experience, capable of managing a marketing function and working closely with the leadership team.
Summary of Marketing Manager role:
Build company brand & ensure messaging is consistent with the personality as a trusted advisor to the industry. Communicating with senior management about existing & new marketing activities. Create innovative materials & campaigns using internal & external resources. Responsible for optimised organic & paid SEO campaigns. Create & manage marketing campaigns & content calendars. Analyse & review performance & implement changes based on data. Confident content creator, who is happy creating video, photo, animation, social & web content (with input from subject matter experts) Stakeholder management. Social media community management. Create well-scripted communications for internal & external use. Monitor market activity & develop innovative actions to respond. Content updates to website; continual review & improvements to website. Assess marketing & sponsorship opportunities & ensure we maximise co-funding opportunities from our key suppliers & provide necessary reporting/analytics for POP. Analyse & report on the status of projects & campaigns, successes & opportunities for improvement. Assist with planning & attend internal & external events to maximise marketing opportunities. Be self-starting & committed to completing projects within agreed parameters. Use your creativity to maximise reach & engagement. Managing, improving & updating via trusted sources the marketing database & email distribution. Reviewing branding & design of content with a view to developing suggested improvements. Overall drive of the marketing function for the group (Ireland & UK) to ensure relevant optimum presence in our marketplace aligned with our vision & mission statement. Be part of a great team & help grow the business.
Requirements:
A Degree in marketing or a related field. 5+ years of marketing experience. Excellent written and verbal communication skills with great attention to detail. Broad marketing skills & experiences in B2 B. Experience with marketing automation & CRM systems. Proven experience developing marketing plans & campaigns. Strong project management, multitasking, & decision-making skills. A marketing mind that combines creativity & metrics-driven decision making. Writing intelligent campaign briefs which inspire buy-in & presenting them to diverse audiences. Superior communication & relationship-building skills. Proven project management skills, even with complex projects. An eye for opportunities to showcase & build the brand. Ability to demonstrate your initiative. Be a team player & a self-starter. Package candidate dependant. Hybrid working (Monday & Friday from home & office Tuesday – Thursday)
