Media Specialist, Bluebell

Last update 2023-10-02
Expires 2023-11-02
ID #1813055575
Media Specialist, Bluebell
Ireland, Dublin, Dublin,
Modified August 23, 2023


Job OverviewReporting to the Senior Marketing Manager, the Marketing Media Lead will be supporting the full-cycle of media strategy including planning, optimisation and measurement of all annual media activity. This role offers great exposure for an independent and confident individual to work with different media channels as well as managing relationships with internal and external stakeholders.Job Responsibilities• Support the marketing manager with planning, implementing and monitoring media strategy (online and offline) to deliver business KPIs;• Be responsible for the planning and execution of the digital media activity across all customer segments (Farm, Retail and Commercial) including but not limited to programmatic display, PPC, VOD;• Develop and deliver PPC ad copy, explore new formats, manage a testing schedule, refinement of account structure and bid strategy to deliver increased ROAS;• Develop display assets in line with marketing and business objectives. Working with the media agency to define display strategy and continuously strive for improved measurement, optimisation and commercial return;• Adopt best practise guidelines when executing all digital media;• Be responsible for measuring and evaluating campaign objectives including customised campaign reports an providing ongoing actionable insights into campaign performance to relevant stakeholders;• Forecast commercial impact of campaigns and make recommendations on how to improve performance and ROI;• Lead on weekly media WIP calls and planning media QBRs;• Identify marketing trends and key opportunities to innovate;• Identify potential media partnership opportunities that deliver on key business objectives;• Contribute to advertising and creative briefs for partner agencies and media measurement studies;• Work with other departments to obtain approval of all assets.Candidate must be a self-motivated person who can work with a team and drive projects individually.Excellent communication skills and ability to deal with people at all levels.Education Honours degree in marketing or equivalent 3rd level qualification. Experiences 3 years+ experience in a similar role, although experience doesn’t have to be limited to Insurance and/or Financial Services sectors. Experience in executing and reporting on offline media activity with strong knowledge of media planning metrics. Experience working with external agency partners. Comprehensive understanding of the different digital media channels and experience in campaign execution and optimisation. Candidate must be commercially aware and detail-oriented with experience in campaign reporting and be able to derive insight from data. The position requires someone who will focus relentlessly on efficiency and media ROI. Candidate must be a self-motivated person who can work with a team and drive projects individually. Excellent communication skills and ability to deal with people at all levels. FooterFBD is an inclusive Equal Opportunity employer that considers applicants irrespective of their age, gender, ethnicity, culture, religion, language, sexual orientation, ability, disability and social circumstances.

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Media specialist

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